Privacy Policy
Effective Date: April 23, 2025
Last Updated: April 23, 2025
This Privacy Policy explains how LIVO (“we”, “our”, “us”) collects, uses, shares, and protects your personal data when you use our platform, mobile application, and related services (collectively, the “Platform”).
We are committed to protecting your privacy and handling your data in full compliance with the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and other applicable privacy laws.
Who We Are
LIVO is a wellness and longevity service platform based in the UAE, operated by LIVO – F.Z.E, a subsidiary of LIVO LLC. The platform connects individuals to trusted recovery, performance, and wellness centers. You can contact us regarding privacy matters at: hello@livowellness.com
What Personal Data We Collect
We collect and process the following categories of personal data:
- Identity Data: Name, email address, age, phone number, country of residence.
- Account Data: Login credentials, user preferences, and settings.
- Booking Data: Appointments made, services selected, dates, centers visited.
- Payment Data: Processed securely via Stripe (we do not store card details).
- Health-Related Data (optional): Goals, focus areas (e.g. energy, sleep, recovery), preferences.
- Usage Data: App interactions, page views, device type, browser version, and IP address.
Marketing Preferences: Whether you consented to receive emails, push notifications, etc.
How We Use Your Data
We use your personal data for the following purposes:
- To register your account and manage your profile
- To process and confirm your bookings
- To send appointment confirmations, reminders, and follow-ups (e.g., reviews)
- To personalize service recommendations
- To send optional marketing content, promotions, or newsletters (if opted-in)
- To improve the functionality and performance of our Platform
- To detect and prevent fraud, misuse, or security threats
To comply with legal obligations
Legal Bases for Processing
We process your data based on the following legal grounds:
- Contractual necessity: To provide the services you request (e.g., bookings)
- Consent: For marketing or optional profile enrichment
- Legitimate interests: To maintain and improve the Platform
Legal obligations: For regulatory compliance (e.g., accounting, audits)
Who We Share Your Data With
We share your data only when necessary and never sell it.
- Service Providers: Such as Stripe (payments), email tools (e.g., Beehiive, OneSignal, MailerLite), analytics (Google, Meta), and hosting providers
- Wellness Centers: Only the information relevant to your booking
- Legal Authorities: When required by law
All third parties are bound by confidentiality and data protection agreements.
Data Transfers Outside the EU
If you are located in the EU, your data may be transferred to service providers in non-EU countries (e.g., US). We ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) or GDPR-compliant platforms.
Data Retention
We retain your data for as long as necessary to:
- Provide the services and fulfill bookings
- Comply with legal obligations
- Resolve disputes and enforce our policies
Inactive accounts may be anonymized or deleted after [24 months] of inactivity.
Your Rights Under GDPR
You have the right to:
- Access your data
- Correct inaccurate or outdated data
- Delete your data (“right to be forgotten”)
- Withdraw consent at any time
- Export your data (“data portability”)
- Object to certain types of processing (e.g., marketing)
- Lodge a complaint with a supervisory authority
To exercise your rights, please email hello@livowellness.com
Cookies and Tracking
We use cookies and similar technologies for performance, analytics, and user personalization.
You can control your cookie preferences at any time through our [Cookie Settings].
Security Measures
We use industry-standard encryption (SSL), strong authentication, and limited access controls to protect your data. All payments are securely handled via Stripe.
Changes to This Policy
We may update this Privacy Policy from time to time. Significant changes will be notified via email or in-app alerts. The latest version is always available at: [livowellness.com/privacy]
